How do I choose from the many artists out there?

There are are a few questions to ask yourself to determine whether an artist is the right fit for you.

• Does the artist understand your business & industry language?
• Do they ask you about how the project will be presented and how these images will be utilized over the course of the project construction?
• Are they offering logical and artistic recommendations for finding the correct 'money shot.'
• Do they respect that this rendering will be an intrigral part of winning the project/client.
• Do they understand that the rendering will be displayed for months or even years and represents your designs, your company, and your reputation.
• Do they respect your deadlines and work with your schedule to atcheve ontime renderings?
• When there are changes to be made, will they be able to successfully communicate & understand the changes and how this may impact the schedule.
• Is the artist within the United States legal system and held accountable to US contractual laws.

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What purpose do computer renderings serve on a project?

• Design visualization is no longer a luxury. Clients & investors expect it. Design competitions require it. Presentation graphics are more than just pleasing images, they help people visualize what their project will be, and help win community approval from the neighborhood, city leaders and investers.
• Investors & Lenders are more confidant by knowing the direction the project will be heading, thus allowing for more capital to be raised.
• Green buildings can be verified with sun and shadow studies, night renderings, and vegetation layouts.
• Material/color studies can help the owner and contractors understand what the building will look like, and clients have found these renderings to be extremely useful in pre-sales because it allows the buyer to be able to see exactly what their new home or office will look like before it is built.

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In-House vs Outsourcing Cost comparison.

If you are considering using in-house staff for 3D work, or if you already doing so, you would do well to count the cost:

• Using an experienced in-house CAD user (such as a Job Captain or Project Architect) means asking that person to squeeze in more work in additional to their regular project responsibilities. His/her projects will suffer from lack of attention and coordination. Moreover, because of that person's high billing rate, less time will be allocated to 3D work, and quality will suffer.
• Using a junior in-house CAD drafter who learned 3D in school may seem to be a cheap route to 3D, but consider this: he/she may not have the architectural experience and design maturity necessary to produce quality images. You may find that work has to be repeatedly redone before it is something you would want to show your client.
• Still not sure about outsourcing? Try this exercise. Multiply the billing rate of the person on your staff who would do 3D work by the amount of time it really takes that person to complete a visualization project. Chances are Zooboing Architectural Illustrations would actually be cheaper.
• No five-figure technology outlays. No staff scheduling headaches. No gambling on an untested solution. By using Zooboing you will know the cost at the outset. And you can be sure about the quality of the end product.
• At Zooboing, we have the real-world experience to create images that you and your clients will love.

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